Case Studies

Open Data for Latin America

Improve the experience of the open data platform generating baseline metrics. Introduce team to user research practice and user-centered processes.

Background DATAL is a platform for Open Data and open code publication with documentation is done in Spanish. Created to evolve the interaction with the governments, improve citizen participation and access to valuable information in Latin America. Powered by Junar a cloud-based Open Data Platform that ´s already been helping to transform government data into resources that citizens can use. […]

App design to control a washing machine remotely

Design the interface of an android mobile app that allows users to control a washing machine remotely

Role: I was the IxD and UI designer. Along with a technical project manager and UX analyst, we were the team hired to design the app. On the client side, we interacted with an industrial designer (leader), marketing and customer service teams as well as technology agencies working for the company. Time: 9 weeks 4 design sprints […]

eCommerce for LatAm

Create a cohesive eCommerce experience in LatAm for a multinational information firm. This would allow them to position their brand in the region and boost sales.

Background The landscape was represented with an uneven and disconnected digital presence. Various products and business groups among different countries. Argentina and Brazil were chosen as representatives of the region. Role I was the project leader and interaction designer for this project, as part of an 8 people UX consultancy. My deliverables were: low to high fidelity wireframes, flows, and project documentation. I coordinated […]

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